5 Tips for Better Jewellery Photos on Etsy

1. Use a Clean, Consistent Background

White or light marble backgrounds perform best on Etsy. They keep the focus on your piece and look professional in search results. Koh Studio can generate these backgrounds automatically from any photo.

2. Show Scale

Buyers want to know how big a piece is. Include at least one image showing the jewellery being worn — a model try-on shot makes this effortless.

3. Capture Multiple Angles

Show the front, back, and side of each piece. If it has a clasp or special detail, photograph that too. More images mean fewer customer questions.

4. Optimise for Mobile

Over 60% of Etsy traffic comes from mobile devices. Make sure your images look sharp on small screens — square crops with the piece filling most of the frame work best.

5. Create Lifestyle Context

At least one lifestyle image helps buyers imagine owning the piece. A flatlay with flowers, fabric, or a cup of coffee creates an emotional connection that plain product shots can't.